The Why, When and Who of hiring a (modern) CFO for your startup

CEO: I don’t need a CFO: we’re too small to focus on anything else than product & sales

VC: You are right. You SHOULD focus primarily on product and sales. Or rather: YOU (i.e. the CEO) should focus primarily on product and sales.

CEO: Ok, so I’ll hire a CFO when I spend too much time on support issues

CEO: But he/she will hinder our growth by constantly challenging my expenses

CEO: Ok fine, I’ll draw out a job desc. I’ll hire an auditor from a big 4 right?

CEO: One last thing: how much should I pay for such a unicorn?

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